A website is nowadays a look into your business which provides the customer with the kind of product or services you provide. A website is your identification of who you are and what you do. It doesn’t matter what type of service you provide or products you are selling websites have become a gateway for the customer to make their purchase choices.
A hotel business have also been affected by this internet boom, every hotel now requires a website to attract customers. A hotel website increases the online presence of your business which will benefit you in the long run. As customers are becoming more tech-savvy, they spend a considerable amount of time on the internet before making a booking. The best hotel websites gain from their visual appeal and social media proof of their guest’s experience to motivate a customer in finalizing the bookings.
Why you need a website?
A website for your hotel would mean that anyone in the world can look into your service and make a decision based on that. Generally, hotel websites display Lavishness, Rooms decors and Premium services to attract customers. A first impression that you make will last long in minds of a potential customer. A hotel website design will also provide your customers with all the details of your hotel like location, restaurants, spa, recreation, etc facilities on your premises. The need for a hotel website is now a norm in the hotel business.
What Customers are looking for
Customers who are visiting from afar will look for a good location and kind of service you provide. The customer will also get reviews of your hotel online via Online Travel Agencies & social media. Once he has all the details he will make an informative decision by comparing your hotel with others in the area. This comparison means that you need a website that fully displays your potential so that you can attract these customers. Your hotel website must be featured on various social media websites and online travel agencies as most of the customers get their details from these.
What Should be on Your hotel website.
Your hotel website design should be simple to use, feature all your facilities and should connect the customer with the experience they should expect when they make a booking. The hotel website must display the experience of the past customers who have been wowed by the hotel services. The website must connect with social media as most of the customers will make an inquiry on these websites before finalizing a booking. Social media websites like Facebook, Instagram and Pinterest have now become a market place for displaying your hotel experiences. The hotel website must also provide customers will the easiest channel to make a booking.
How to design your hotel website?
Designing a hotel website can be a tedious task, as its the look into your business careful decisions must be made on hotel website design. Your hotel website design should display what concept your hotels follow to make sure the customer experience is up to the mark when they visit.
A website is where your hotel’s ability to attract customers must be displayed in full form. A hotel website must be so simple that even a child could parse through it at the same time so functional that it should satisfy all the queries of a potential customer.
The first thing you need to do before starting a website design is to book a domain name and purchase hosting. Some of the well-known domain and hosting providers are GoDaddy, HostGator, Wix etc. You can compare their prices and services to make an informed decision about your purchase.
Once the first step is done a simple outlay of what is required in your hotel websites should be made. The hotel website development must involve displaying the hotel experience in full. The hotel website development will now determine how many customers you attract in the future so special attention must be given in the hotel website design phase.
There are few ways in which a hotel website development could move forward according to your preferences.
1. Hire a full-time website developer to complete your project so that a special attention is given to your project ideas and implementation.
2. Hire a company to develop a website for you. Your website will be made quickly as these companies have a higher number for developers to do a task.
3. Purchase templates for design: This option is becoming increasingly popular as the specialized developers provide a template of your hotel website.
Affordable options for hotel website design.
While all the options are according to the preferences of the hotels most of them could be costly and time-consuming. Some of the hotels may find hiring a full-time developer as an option but the development time will increase as website design is not a single person job for quick development. This would also mean that the cost will increase as more the time required more the payment you need to make.
The second option would involve a company that will make a profit cut over already huge establishment costs they have to bear. So these options will come costly to even the first idea of hiring an individual developer.
The third option may come in handy and is popular today because of that. Buying a template from a specialized developer who will then customize the visual aspects & minor features of the website to make it look appealing to your customers. This could involve cost based on the features that you need & since the template is already a designed one the cost of hotel website development is also reduced.
While many hotels will go for the most affordable hotel website designs they must bear in mind that an attractive & informative website could boost their business to the next level. So spending some money on a hotel website design will bear fruits of increased bookings shortly.